I recently chatted with another female tech founder, Vickie Gibbs, at the American Underground in celebration of Women's Entrepreneurship Day. For a quick recap of the conversation you can check out this article written by Laura Baverman of ExitEvent.
Somewhere around the 14:52 minute mark, we discuss the difference between an idea and a mission. If an idea fails, you move on. Because your idea didn't work. Why wouldn't you move on? But if you're on a mission, solving a problem, and your idea fails, then you try another idea..and then another and another. You try until your mission is complete. Until you've solved a problem. The likelihood of succeeding (persevering until you succeed) is much higher if you're on a mission.
At Avelist, the mission to make relevant, useful information easily accessible to people exactly when they need it is our driving force. It's what keeps me and Josh and the team going each and every day. It's what makes us excited on good days and keeps us in the game on bad days.
If you're considering starting a company, I highly suggest finding a problem and embarking on a mission to solve it. Many of your ideas will fail, but a mission you believe in gives you the courage, the strength, and the perseverance needed to succeed.